COMPANY INFO
WHAT IS HONEYGROW?
We are the original “create-your-own” stir-fry, salad, and honeybar specialists. Everything is fully customizable, thanks to our proprietary touchscreen technology. We feature local and seasonal produce whenever we can. We visit nearby farms to ensure the highest quality products. We are transparent about what we’re serving and where it’s sourced. From sustainably raised meats to our sauces and dressings, our Culinary Team ensures every ingredient shines. Though we got our start in Philadelphia in 2012, we are committed to connecting with every community we serve in meaningful and sustainable ways.
HOW WAS HONEYGROW STARTED?
Our founder, Justin Rosenberg, came up with the idea in 2009 while working full-time and getting his MBA at Temple. He left his day job with the dream of creating a place with colorful, dynamic, customizable options that would fill a gap he discovered by going vegan at the time. He took his business plan to 93 investors before the 94th one gave him a chance. On June 8, 2012, our 16th Street location opened and we currently have 26 total locations from Boston to DC.
WHERE DOES THE NAME “HONEYGROW” COME FROM?
honeygrow is a play on the phrase “honest eating + growing local” — the phrase succinctly illustrates our commitment to providing the freshest food possible, while working with local purveyors and partners whenever possible. The "growing local" aspect extends into our community activations and partnerships, where we work alongside like-minded businesses to improve each community we call home.
WHAT DOES "HONEST EATING + GROWING LOCAL" MEAN?
This is our primary tagline. The name honeygrow is derived from a play on these words. It means we are committed to sourcing as locally and as seasonally as possible. It means we are committed to giving back to the local communities that we are a part of as much as possible. This ‘honest’ approach extends into how we present the brand—with as much transparency as possible. We ‘tell it like it is’ because everyone deserves the truth.