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honeygrow is about thinking different when it comes to our approach, our style + our people. Founded by Justin Rosenberg in Philadelphia in 2012, honeygrow brings people together over the highest quality, wholesome, simple foods. As a newly converted proponent of a plant-based diet and tired of the mediocrity in both food and experiences presented by many of the older + emerging fast dining options, Justin decided to leave the cubicle world, train in a fine-dining kitchen, and pursue a life that spoke to his passion: Creating awesome things through the lens of nourishing foods.


We pride ourselves on being a team of creatives—from our product to our stores + tech design—yet nothing gets us more excited than gorgeous food, sourced intelligently and having our guests leave happy. It’s what gets us out of bed in the morning. You won’t find a freezer in our stores, and if we can buy it locally, we do it. Why? Because it tastes better, not because it’s cool or it’s trendy to say. We couldn't care less what the other fast-casual guys and gals do—we’re in it for our love of great food, amazing experiences, and love for all things creative. 


We’re proud to be a Philly start-up and coming from a city fueled by passion and grit, we expect excellence from our team. We are always looking for the hardest working, product focused, and most committed people possible. If you have a great attitude and desire to grow, we will develop you.

To work at hg, our people need to have a fine-dining mentality and appreciation: you must be able to read a ticket, quickly assemble and cook ingredients, ensure accuracy, make the meal gorgeous, and consistently keep things clean. On top of this, we expect you to spread your positive enthusiasm to our guests.

Stepping further on the “who”, our vendors and food partners are no different than those of your favorite fine-dining restaurants. We spend a lot of time sourcing and reviewing our ingredients to ensure an awesome flavor.

In a little over five years, we’ve been beyond fortunate to open in cities outside of our hometown and into areas like Boston, Brooklyn and the DC/Virginia areas. We are continuing to expand beyond these regions.

To support this growth and our people in the field, we decided it was time to finally have a place that we can proudly call our “HQ." It’s been an awesome ride having offices ranging from Justin’s home to our small start-up spot in Center City, but it was time to find a place where we could train and embolden our teams, export our creative output, and integrate with a local community that we could authentically connect to.

Discouraged by the lack of options in traditional office settings, we stumbled upon an abandoned warehouse space in Fishtown, Philadelphia. Just a shell, we saw the potential and about 18 months later we can now call our HQ a home that is truly our own. With our own state-of-the-art Commissary, Test Kitchen and open offices, our HQ is our Echo Base for all things honeygrow.

From day to day operations to training for new team members, our HQ is the bustling epicenter of our creativity. If you find yourself in the neighborhood, check out the rotating gallery of murals along our walls on Front Street #FrontStreetWalls. We are proud to feature local and international mural artists showcasing their amazing talent.