we're thrilled to announce our first Brooklyn, NY location + 16th overall is now open at 194 Joralemon Street! Easily accessible via the Borough Hall stop and lines 2, 3, 4, 5, N, R, W, A, C + F, this location is in the heart of Brooklyn's Downtown district, and is flanked by popular fitness spots such as SoulCycle, Equinox and New York Sports Clubs.
As found in all of our locations, #hgDowntownBK will feature our proprietarily-designed touchscreen ordering system where you'll be able to customize suggested stir-frys, salads and honeybars, or create your own. To compliment the beautiful, modern aesthetic designed by Jennifer Carpenter Architect, we're honored to feature not one, but two local artists throughout the space—world-reknowned muralist Rubin415 + New York photographer Joseph Michael Lopez (who also contributed to our Hoboken store). Our friend Lizzy McErlean has once again hand-illustrated our menu boards + Local List.
“I created the concept out of my love for cooking and for a strong desire to escape a life that was becoming a variation of Groundhog Day,” said Justin Rosenberg, Founder + CEO of honeygrow. “My options to return home to New York were to either continue down that road, yet in a different city, or to create something I could love and scale. New York was a natural next step for the business, not only because I grew up here, but because we know that there’s a demand. We’re proud to be more than just another salad concept—at honeygrow, you have the choice to also grab freshly made noodles, wholesome ingredients, and have it quickly cooked for either lunch or dinner. Downtown Brooklyn houses a solid office and residential population and we noticed the market was extremely underserved for what we do, so considering my ties to Brooklyn, it was a natural choice.”
Our Downtown BK location features our signature salads including our new White Bean Tuna salad (with romaine, organic arugula, tuna, pickled peppers, onion, tomato, herbed white beans), as well as our popular stir-frys including the new New York regional specialty, NY Pastrami (with freshly cooked egg white noodles, peppers, red onions, sauerkraut, green beans, pickled cucumbers + a NYC staple, Pastrami). We're also excited to debut our original line of hgJuices—better off red, orange you thirsty, green is good—all cold-pressed with no sugar added + created exclusively for honeygrow.
hgDowntownBK is open 11AM-10PM, seven days a week + is located at 194 Joralemon St. (at Court St.) We look forward to seeing you soon!