Have you heard of, or used, a 'kettlebell'? Originating in Russia as 'girya,' these handled cast metal weights are the centerpiece for Perry O'Hearn's latest fitness venture. You may know Perry as the owner of Philly Phitness, a personal training studio founded in 2012, which focuses on ‘total transformation’ to help each client achieve their personal best in all walks of life. Since opening, they have worked with nearly 1,000 people and have conducted over 35,000 personal training sessions.
we met with Alycia Alves, Founder, Owner + Instructor at CrossFit DT1 + Aspire, to learn how the CrossFit craze continues to grow throughout South Jersey, plus the rewards of running a small business in Cherry Hill.
hg: who originally introduced you to CrossFit?
In honor of Work it Out’s 5th birthday (happy birthday, WiO!), we bring you the story behind their in-house developed, totally customizable work out concept. As a gym that's geared towards women (but welcomes men), they've thought of everything from an exclusive retail line and post-workout amenities to vibrant playlists (trust us, we've heard them!) and fun class names. We stopped by their River Street location to get the low down from Founder + Creative Director Noel.