in 1978 Gary Abramowitz launched Wok 'n Roll, a vegetarian friendly food truck, into the expansive arsenal that is Rutgers University's fast-service dining options. A few years later he found himself moving on from the truck + into the realm of tofu production at Allentown, PA's Fresh Tofu Inc., where he's been cranking out various soy-based products ever since.
our new Rutgers location features photos that showcase a journey through the seasons as captured by Rutgers-Newark alum, Martin Tadashi. A prominent name on Instagram, Martin's photos know no bounds—from hyper creative portraiture to sweeping cityscapes, his photography conveys a deeper understanding of not only the camera, but the subject as well.
Rutgers University is known for its football programs + extensive food options (editor's note: honeygrow is now one of them!), but the music being made on campus is what caught our attention. Cold Weather Company is a trio of Rutgers alums who connected in 2011 over music + nature, striving to convey their appreciation for the outdoors through their harmonic vocals, soothing piano + rhythmic guitar melodies.
like Scarlet Knights football, Old Queen's gate + "fat sandwiches," New Brunswick coffee shop, Hidden Grounds, is synonymous with Rutgers University. Their Indian-inspired offerings (both on the menu + on the wall), dedication to perfection + a kick-ass cold brew set the shop apart from the competition. We met with founder, Anand Patel, inside his new espresso bar location to learn more about how Hidden Grounds came to be + what motivates him to keep pushing the envelope on coffee shop expectations.
happy Monday, New Brunswick + hello Rutgers! Today marks the Grand Opening of our ELEVENTH location at 36 College Avenue at Hamilton St. as an anchor in the newest development at Rutgers, The Yard. We are beyond excited to bring our freshly, made-to-order, fully customizable cuisine to the New Brunswick community. With a wealth of students, commuters and locals, the location could not be more ideal. Poised at the edge of campus and mere steps from the NJT station + downtown, we are excited to join this vibrant neighborhood. Our founder, Justin Rosenberg, couldn't agree more: